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Publications / Blogs

Why is good customer data so important?

Some food for thought…

As we emerge from the worst of the Covid-19 pandemic, the energy retail market faces a range of challenges as the industry, and our daily lives, are trying to return to a sense of normality. Some of these challenges include: how to manage high volumes of customers either in arrears or at risk of falling into arrears; how to ensure vulnerable customers are identified and present on priority registers; how to ensure all customers are on fair and affordable tariffs; and how to accelerate the roll out of smart meters to meet regulatory obligations.
The energy companies that will be quickest to rise to these challenges are those that have the most comprehensive and up-to-date understanding of who their customers are, and their circumstances, in order to be able to respond to changes and plan for the future. But knowing that there is a need to respond is not the same as knowing how to respond. Therefore we’re very much looking forward to the upcoming Breakfast Briefing on Thursday 9th September which aims to explore what good customer data looks like, how it can be achieved and why it is so important.
The expert panel will outline the common customer data challenges seen in the energy sector and how they can be overcome, as well as how good customer data can deliver competitive advantage AND support your regulatory obligations. This is an exciting opportunity to gain important insight and we are looking forward to as many of you as possible joining!
If you are interested, you can register for the event here, and see further information about the event below. 

Written by Paige Truelove, Policy Executive, Energy UK

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