Responding to Ofgem’s decision on the Ban on Acquisition-only Tariffs, Energy UK’s deputy chief executive, Dhara Vyas, said:
“It’s a sensible decision by Ofgem to retain the Ban on Acquisition only Tariffs (BAT) until at least March next year. The BAT has provided reassurance for customers during a turbulent time, and any changes to it should be made as part of a wider look at the role of competition and price protection.
“There have been positive signs in the retail market over recent months – we are seeing fixed tariff offers returning to the market as well as an increase in switching. While the BAT has been an effective measure, it is also right that Ofgem is looking beyond switching as a way to measure engagement with energy. Focusing solely on short-term price competition fails to see the important roles customer loyalty and non-price competition can play in a fair and competitive retail market.”