Energy is essential to our daily lives and in a changing global environment, the need to secure our future energy resources is fundamentally reshaping our energy system.
The UK has made remarkable progress in transforming how we generate electricity. From removing over 80% of emissions from the power sector since 1990, to phasing out coal, and building over 60GW of renewables. But realising the benefits of clean power will require looking beyond energy generation, right through to energy supply.
The focus must now be on how we make it easier for households and businesses across the country to unlock the benefits of flexibility services, technology adoption, and dynamic pricing – capabilities and markets which take years to build.
The Energy UK and BFY Group report Demand better: A smarter, fairer energy retail market makes the case for a reset and reimagined retail energy market that will unleash an innovative, competitive, and thriving sector that not only supplies affordable, abundant clean power but also improves customer experience and strengthens consumer protections.
If you require this report in a different format please contact press@energy-uk.org.uk
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Demand Better-A smarter fairer energy retail market – April 2026
Type: PDF (1 MB)
